Dove + The CROWN Act
We’re humbled to have received 2 Cannes Lions + 6 shortlists and 2 D&D Pencils for this work.
INSIGHT
53% of Black mothers whose daughters experienced hair discrimination say they experienced it as early as five. And 86% of Black teens who experienced discrimination endured it by age 12.
IDEA
As Early As Five: visceral film that compels people to support The CROWN Act, a law co-founded by Dove to make race-based hair discrimination illegal in schools and workplaces across the U.S.
WORK
Working into Ogilvy London, my Swift CD partner and I partnered with The Joy Collective to source stories and then collaborated with director, Aisha Ford of Sanctuary Content to bring the stories to life.
The Case
The Film
RESULTS
100% positive sentiment, but most importantly, people were moved to sign the petition.
The US House of Representatives just passed The CROWN Act on a federal level.
AWARDS
🦁 Cannes Lion - Film - Single Market Campaign - Bronze
🦁 Cannes Lion - PR - Corp Purpose & Social Responsibility - Bronze
🦁 Cannes Lion - Glass - Shortlist
🦁 Cannes Lions - Direct - Consumer Goods - Shortlist
🦁 Cannes Lions - Direct - Cultural Insight - Shortlist
🦁 Cannes Lions - Sustainable Dev Goals - Reduced Inequalities - Shortlist
🦁 Cannes Lions - PR - Cultural Insight - Shortlist
🦁 Cannes Lions - Social & Influencer - Corp Purpose & Social Responsibility - Shortlist
1️⃣ One Show - Moving Image Craft - Merit
🏆 AICP Show - Cause - Shortlist
✏️ D&AD - Casting Film - Wood Pencil
✏️ D&AD - Casting Performance - Wood Pencil
✏️ D&AD - TV Commercials - Shortlist
✏️ D&AD - Impact Advertising - Shortlist
