@Starbucks
Rewind a few years ago and Starbucks was the darling brand on social. We watched our community closely and amplified behavior and trends quickly. We were nimble and worked with platforms to be the first for each new feature. We made the first branded geofilter and first lens on Snapchat and were the first brand featured on Twitter moments. We made an emoji keyboard and made 1:1 reaction GIFs. We used Apple Wallet to push early season passes for favorite drinks. We even made a chatbot on Messenger to talk to @TheRealPSL. We pushed all the boundaries and had so. much. fun. doing it. Leading a creative team of 8-10 during these years was easily one of the best chapters of my career.
@TheRealPSL
If you haven’t grammed your first PSL, is it even fall?? @TheRealPsl is *the sign* that the season has arrived. Exclusive Early Access Passes got tons of buzz and resulted in tons of sales. Once the season was underway, then the real adventures began.
Bottled Frappuccino
It’s the shape of the bottle. The iconic pop! of the cap. We leaned into what people love about this ready to drink bev for a series of social assets.
#SipFace
When our team spotted that TONS of people were posted themselves drinking Frappuccinos, #SipFace was born which encouraged even more social sharing.
The summer of 1:1
Our fans are super social saavy. And when it wasn’t enough to just show up with something neat or fun or tasty in their feeds, we gave them a whole bunch of tools to communicate. We made an emoji keyboard, a library of GIFs for Popkey and stickers for Messenger.
So much evergreen content
The nimble content model at Swift allowed our creative team of 10 to concept, then shoot days later. We made 900 pieces of content a year and it was honestly a blast.
