Ultraboost Multicolor

Each workout is a blank slate. So we started with an all white #Ultraboost, then drenched it in full color to give runners even more energy for their workouts. Shot with @photonportland at a cool 1500fps our team created a full library of full-color beauties for a variety of uses. For sure dippin’ dots have never looked cooler.

Adidas recognized this library of assets as Best in Class for optimization across so many touch points and aspect ratios.

Boost Week

As much rooted in street-style as it is sportswear, Ultraboost’s extensive and highly-devoted fan base has helped cement the shoe’s place in sneaker history. In a gesture of gratitude, adidas hosted a week-long Ultraboost celebration—from the OGs to the icons in the making, this was a visual love letter to our first crushes and a second chance with those shoes we’ll never forget.

Ultraboost Vine Maple

For a drop on the first day of fall, we reached deep into what we know about runners — that the love for the sport is deep within you. The drop included swag kits to running influencers with the ask to share their #FirstRunOfFall.

TRESC Run

With a Boost Sole and a Temper Run Upper, the TRESC RUN is where performance of the future meets design from the past. We concepted colorway stories for nine drops, each with their own collection of visual assets for social, digital and retail partners.