Gatorade Player of the Year NFTs

SOCIAL CAMPAIGN
Every year, Gatorade honors the best high school athlete in each sport with the coveted award: Player of the Year. It’s a huge undertaking to recognize each athlete on social. Swift partners with Gatorade on social strategy and content creation. 

LIVE EVENT
Swift was there, on the ground for the Live Event in LA honoring the athletes. Collaborating with clients in real time, our team posted live on-site to honor the award winners.

NFTS
We made Gatorade’s First NFT pack to celebrate the 2021-2022 Players of the Year. In addition to 12 player cards that were sold on OneOf.com, Swift executed a full social plan.