Avoli: Volleyball is a Vibe
BACKGROUND
Volleyball is the fastest growing sport in America — but one of the only sports to have no dedicated brands to serve it’s players. Almost all female players wear men’s basketball shoes, which can lead to injury and sore bodies.
INSIGHT
By choosing basketball shoes she’s inadvertently discrediting the sport that she loves.
IDEA
Volleyball is a vibe.
Show her how we get the joy of her game and introduce her to the shoe she didn’t know she needed.
WORK
We scoured socials and stats to find 3 top NIL athletes that could spread our world. And damn we got lucky. We worked with some of the top athletes dominating the sport today.
In one nimble 2-day production, we captured
🏐 :30, :15. :06 films for YouTube, TikTok, Reels
🏐 5 paid social assets
🏐 20 organic TikToks
🏐 45 retouched stills
🏐 36 designed assets
🏐 16 GIPHY assets
The Film
