Nest Audio Sessions
INSIGHT
As the world went into lockdown, artists craved new ways to connect with fans.
IDEA
Nine up-and-coming female artists performed a unique track from their home with the help of the new Nest Audio speaker.
WORK
Working alongside the Google Nest creative team, our team led on the social campaign which turned out 386 unique pieces of content across 30+ channels over six weeks. It was quite the undertaking as we were tasked with:
🗣 determining role of social
📊 building and managing the most complex social rollout you’ve ever seen
🖌 creating and managing production of creative assets
🎁 design and facilitation of physical fan kits
🤩 creating and managing artist and influencer toolkits
📈 reporting on all of this (in multiple languages no less)
RESULTS
The most engaged-with Nest program to date.
1M organic engagements
25M organic impressions
21% lift in conversation
