#HalloweenAtHome
INSIGHT
Even when the world was locked down and so strange, parents were still looking for ways to celebrate Halloween at home.
IDEA
The Google Nest monsters came together for a second time to brainstorm how to make the most of the holiday using their Nest devices.
WORK
A full paid and organic social campaign with a whole bunch of helpful, actionable tips.
Long-form video
Our hero content featured the monsters brainstorming how to keep Halloween fun.
Helpful replies
Our hero content was supplemented with actionable replies, inspiring people to use the Google queries shown in the long form video. We made a bunch of these for all social platforms. Here’s my faves:
