Google Made with Code
74% of middle school girls express an interest in STEM, but only 0.4% of high school girls plan to major in computer science. @madewithcode is Google’s initiative to show young girls that the things they love are made with code.
My Superpower Is
Our audience was endlessly inspired when they saw contextual applications of code. We interviewed the lead VFX Supervisor on Wonderwoman to show that coding is a true superpower.
Then we invited 100 girls to a party in LA to try coding for the first time and see the premier of the film. There may have also been a special message from Gal Gadot ;)
Evergreen Content
Each month, we concepted and executed a batch of assets for all social channels that inspired girls to code. We leaned into cultural conversation and seasonal trends to connect with our audience.
