IDEA
We partnered with Snooki to create a parody PSA, begging people to Please Tan Responsibly with the super accessible and affordable Suntouchables! line from e.l.f cosmetics.

Who better to teach fans how to tan responsibly than Snooki, given her sun-soaked history living it up on the Jersey Shore since 2008? Plus, with Gen Z’s appetite for nostalgia, Snooki's rising fame on TikTok and the premiere of Jersey Shore Family Vacation Season 6 she was an ace partner.

WORK
Drenched in 90s PSA nostalgia vibes and Snooki’s bleeps, bloopers, and on-point improv, we made:
☀️ 1 long-form film
☀️ 5 TikTok/Reels sustain assets
☀️ An actual HOTLINE(!!!) you could call to hear Snooki giving you legit suncare advice.

RESULTS
8.9M views across all assets with a whopping 43% average view rate. Even better, sales for the Suntouchables! collection increased by 14%.